Search a brand or category
Look up global names, European companies, or product ideas like audio, investing, furniture, 3D printers, or skincare.
Discover which labels your favourite brand earned.
Fully EU-Owned BrandBrand and parent companies are EU-headquartered
Made in EU GoldStrong EU production or service footprint
Made in EU SilverNotable EU production or service footprint
Eco CertifiedRecognized third-party environmental certification
EFTA BrandFrom an EFTA country outside the European Union
Labels are independent BrandEU signals based on available brand evidence.
Search brands. Compare alternatives.
Know where a brand belongs.
BrandEU helps you identify European brands and explore alternatives across categories. Use it when you want to support local businesses, reduce supply-chain ambiguity, or simply shop with more context.
Download onApp Store
Get it onGoogle Play
Search
Alternatives
Labels
The consumer loop
Start with the name you know. Leave with options.
BrandEU searches both European and foreign brands, then gives the useful next step: comparable European brands, product context, country signals, and a short explanation for the match.
Compare ranked alternatives
Alternative links carry match ratings and concise explanations, so the result is more than a raw directory.
Open the brand dossier
Inspect country, product type, labels, favorites, ownership context, related brands, and shareable deep links.
Explore ideas
Browse by the thing you need.
Product type, subtype, country, and popularity signals work together so discovery can begin from a practical shopping need rather than a brand campaign.
Food & Beverage
Fashion
Home
Electronics
Personal Care
Finance
Media & Subscriptions
Travel
Rooted in Europe, open to the world.
BrandEU is about transparency and better visibility, not closed borders. It helps people understand where everyday choices lead while celebrating companies creating value, jobs, and innovation across Europe.
European stack
Proudly built on amazing European tech
Own or manage a European brand?
Claim your profile, keep public details current, manage access, and reserve a featured week when you want more visibility.
Claim your BrandEU profile 01
Complete your brand profile 02
Discover the options for brand owners 03