BrandEU

1. Introduction

Welcome to BrandEU. This Privacy Policy explains how the BrandEU app collects, uses, and protects your data. BrandEU is developed and maintained by an independent developer based in the European Union.

By using BrandEU, you agree to this Privacy Policy.

2. Who We Are

BrandEU is a personal project created to help users discover European alternatives to global brands. The app is operated by an independent developer. There is no company or organization behind BrandEU.

For privacy-related inquiries, you can reach out via: Email: info@brandeu.app

3. Information We Collect

3.1 Information You Provide

• Account Information: if you sign in using Google or email authentication, we receive your display name and email (if shared by your provider).
• Favorites: brands you star or save within the app.
• Feedback: messages you send through contact forms or feedback channels.

3.2 Information Collected Automatically

We collect minimal technical and usage data, including:

• App usage data: pages viewed, searches performed, interactions with features.
• Device data: app version, operating system, device type, language settings.
• Analytics (if enabled): anonymous statistics (screens visited, interactions) to improve app performance and user experience.

3.3 Anonymous Click Logging

BrandEU may record anonymous click events, such as:

• Which brand cards are tapped
• When a featured or sponsored brand card is opened

This information is never linked to your identity and cannot personally identify you.

It is used only for:

• Understanding aggregated user interest
• Improving app relevance and navigation
• Measuring the performance of sponsored brand campaigns

We do not track users across apps or websites.

3.4 Local Storage

The app may store preferences or login tokens on your device to keep you signed in or save favorites locally.

4. How Your Data Is Used

We use your data only to:

• Operate and improve the app
• Save favorites and user preferences
• Analyze anonymous usage patterns
• Measure sponsored campaign performance
• Ensure stability and prevent misuse

Your information is never sold or shared for marketing purposes.

5. Legal Basis for Processing

Data is processed under these legal bases (per GDPR):

• Performance of the app’s functionality
• Legitimate interest in improving stability and user experience
• Consent, where required for certain optional features

No personal data is processed without lawful basis.

6. Data Retention

• Data stored locally on your device remains under your control.
• If you delete your account from within the app, your personal data associated with the account will be deleted or anonymized, unless retention is required by law or for legitimate purposes (such as security or fraud prevention).
• Analytics data (if used) is stored in aggregate, non-identifiable form.
• Contact or feedback messages may be retained for troubleshooting.

7. Data Sharing

BrandEU does not sell or rent user data.

Minimal data may be shared with third-party services strictly necessary to run the app, such as:

• Analytics services (for anonymous app usage statistics)
• Authentication providers (for sign-in functionality)

These third-party services comply with GDPR and standard data protection practices.

8. Data Transfers

If any data is processed outside the EU/EEA, it will be protected using GDPR-approved mechanisms (such as Standard Contractual Clauses).

9. Your Rights

You have the following rights under GDPR:

• Access: request a copy of your data.
• Correction: update incorrect information.
• Deletion: delete your account and associated personal data directly from within the app, or request deletion where applicable.
• Restriction/Objection: opt out of optional analytics or processing.

To make a request, contact: Email: info@brandeu.app

10. Security

The app uses standard security practices, including:

• HTTPS for secure communication.
• Token-based authentication where required.
• Limited use of third-party APIs and no unnecessary tracking.

Despite best efforts, no app can guarantee 100% security.

11. Children’s Privacy

BrandEU is not intended for users under 16 years old. No personal information is knowingly collected from minors. If you believe such data has been provided, please contact us to delete it.

12. Changes to This Policy

This Privacy Policy may be updated from time to time. Any changes will be reflected in the app with an updated “Last Updated” date.

13. Contact

For questions or privacy requests, please contact: Email: info@brandeu.app

By using BrandEU, you acknowledge that you have read and understood this Privacy Policy.